PESTEL Analysis of Cummins ESB Business Essay Example | Topics and Well Written Essays - 750 words

PESTEL Analysis of Cummins ESB Business - Essay Example Notable areas that Cummins ESB is likely to face political and legislative interferences include but not limited to taxation policies, labour laws, trade restrictions, Environmental regulation and investments especially public private partnership ventures. In other words Cummins ESB will have to comply with different legislations relating to taxation, labour, or investment in every country of their operation. Economic Factors Economic factors are inherent concern to Cummins ESB taking into consideration that the factors are likely to influence their profits, investments, costs, prices and demand to greater extent. Notable economic factors that are likely to affect operations Cummins ESB include but not limited to inflation, interest rates, unemployment rates, and or currency exchange rates. The fact that Cummins ESB engage in massive investments across the globe and the same time engage in repatriation of earnings to the parent company (Cummins Inc.), the company’s investments costs as well as revenues are likely to be affected by fluctuating currency rates. The currency rates are also likely to affect the cost of exported as well as imported products and services. Inconsistent interest rates in different countries are also likely to affect the cost of company’s investment abroad. Inflationary trends globally and in specific international market is also detrimental on Cummins ESB earning. Social factors Most markets in the international market are always distinguished from their cultural aspects most of which are inherent while others are acquired. Social trends such as Demographic change; fashion and preference, age distribution, levels of literacy, customs and traditions, attitudes and beliefs are likely to affect the operation of a multinational company to significantly. It is unlikely that Cummins ESB operations will be affected by social trends in the global market considerably. However, demographic change in country or region is likely to in crease demand for energy either for lighting, cooking and or heating. Additionally the population is growing more conscious about the form of energy they use as most environmental conservation agencies continue to drug for green energy. Technological factors It is noteworthy that technology is one of the major external variables that has played significant role in developing competitive products and services by Cummins ESB. The technology has not only benefited the company but also Cummins ESB customers as it enhance to effective and efficient delivery of services (Cummins Power Generation Inc, 2010). For instance, introduction of Electronic Funds Transfer Systems (EFTPoS) and Electronic Point of Sale (EPoS) has highly enhanced delivery of services and products. Through effective technology Cummins ESB has managed to design and build energy efficient diesel, LP gas or natural gas generators, digital controls and transfer switches for standby around the globe. All technologic breakth rough of Cummins ESB is attributable to the high investment in Research and development. Environmental factors It is always in the best interest of the common public that a company operate lean projects that are not harmful to the environment. This means that companies have responsibility to remain environmental savvy when producing or marketing

Using a word processor of your choice, such as Word, produce a Essay

Using a word processor of your choice, such as Word, produce a 1000-1500 word report on the subject of Obesity - Essay Example As argued by Kopelman (2007), the prevalence of obesity in the United Kingdom for example and the world at large is on the rise. The statistics indicate that a huge percentage of the adults in UK are obese (Kopelman, 2007). An analysis of the future would reduce over a half of the world populace being obese (WHO, 2001). This increase in obesity is one that revolves around lifestyle and societal factors. With these alarming statistics, it is important that the entire society work collectively to ensure that the issue is resolved on a societal level. Up to date, there has been an integrated approach towards dealing with obesity, especially through mobilization on marinating a healthy diet and encouraging continuous participation in physical activity (Eggar and Swinburn, 2002). Eggar and Swinburn (2002) indicate that one of the major causes of obesity results from an individual in-taking excessive foods and drinks as they are supposed to. In the long run, this causes a lot of energy imbalance, as opposed to the daily 60 calories in a day. Some foods have been indicated to contain lots of fats and sugars, especially snacks. Persons with the habit of consuming such foods are likely to be obese (Rolls, 2007). However, it is vital to note that some individuals are likely to be obese from their biological make-up (Kopelman, 2007). On the other hand, Kopelman (2007) says that some people are less active unlike others. These persons are likely to be obese especially if they have a habit of snacking and consuming excessive fatty and sugary foods. An individual’s early life also determines the obese rate of individuals (WHO, 2001). Right from the mother’s womb to the parental feeding habits to the infants, obesity can be determined. The adult life of this child is likely to be affected, an aspect that Kopelman (2007) terms as an inter-generational constituent of obesity. Weaning is, therefore, of

Dissertation again Essay Example | Topics and Well Written Essays - 7000 words

Dissertation again - Essay Example This study includes a content analysis based on the literature reviewed, and concludes that the global media in general and the American media in particular portrayed the Muslim world and Islam negatively; displaying a heightened fear, hatred, and hostility toward the said community. The terrorist attacks on the twin towers on September 11, 2001 changed, perhaps forever, the manner in which the world in general, and the Western world in particular perceived Islam and Muslims. As the media carried news about the terror attacks and the men behind it, the majority of whom were identified as Arabs from the Middle East, the perception of Muslims changed drastically. The sheer scale of the attack and extent of damage caused due to the attacks that deliberately targeted one of Americas greatest symbols of capitalism, power and world supremacy brought a relatively obscure facet of Islam to the forefront and in international spotlight. It now began to be perceived as highly violent, intolerant, and hostile to the western world. The cover story on News Week titled Muslim Rage, is a case in point. Islam has been depicted as a united group of people who share no similarities with the western world, and are intimidating, aggressive, intolerant and hostile to it. This image of Islam is drastically different to that of the educated, liberal, and secular West. The difference was apparent after the 9/11 attacks and the conflict inevitable. The events of September 11, only further highlighted it and resulted in differentiating the two and led to the battle of ‘them’ versus ‘us’ (Gunduz, 2007). The American Media increasingly began portraying Islam as intimidating and something to be feared, giving rise to Islamophobia. According to Seib (2004) news coverage of events especially those with political underpinnings thrives on events and

The Physiological Healing Process Of Soft Tissue Biology Essay

The Physiological Healing Process Of Soft Tissue Biology Essay It is imperative, as a sports therapist, to understand the process of soft tissue repair to develop a safe and effective management plan for clients injury problems. Understanding this, allows us to decide what modalities or interventions to apply. If certain therapy techniques or inappropriate exercises are applied, it can lead to further problems in the healing stages. A therapist cannot change the time is takes to heal an injury but can certainly make the stages more effective. There are four stages of healing that will be discussed in more detail later on in the essay. In the event of an injury, the process of healing that follows depends on the extent of the injury and the approximation of the wound sites stump ends. There are two types of tissue healing; primary and secondary intention. Healing by primary intention commonly occurs in minor wounds wherein the tissue separation is small and a bridge of cells bind the ends of the wound together, resulting in a small line of scar tissue. Healing by secondary intention occurs in more severe wounds, where the stump ends cannot be bridged as they are too far apart. The wound heals by producing tissue from around the wound to fill the space created by the wound. This can occur in second degree sprains where ligament tissue is torn and not surgically repaired. Secondary intention healing takes longer than primary and also results in a larger scar. Healing can be described as a continuum of changing events. There are four common stages to healing; bleeding, inflammation, proliferation and re-modelling. All the stages overlap considerably and are not separate. Figure 1 healing phases Diagram to illustrate the four stages of healing (Watson, 2009) Figure 1 shows a basic overview of the four stages. The phases are shown individually, but in reality, they are overlapped. Some events associated with one phase act as stimulant for the next phase. The first stage of soft tissue repair is bleeding. As a result of soft tissue damage; blood vessels are damaged as well. The severity of the bleeding depends upon the vascularity of the tissue involved. Muscles have a more increased vascularity than ligaments. This stage lasts around 6 to 8 hours depending on the tissue involved. The main focus of a sports therapists management would be to rest. It would be advisable to use crutches, stopping any weight bearing activity, as bleeding can start if the wound opens up again. A compression bandage could be considered to delay the onset of the inflammation phase. Restricting the intake of alcohol, aspirins and medications could be beneficial for the patient as these can thin the blood considerably. Once the body has moved into the haemostasis stage, bleeding will stop and the repair phase moves into the inflammation stage. The second stage of healing is inflammation. The shift from bleeding to inflammation is not clear, as there may be some bleeding in the start of the inflammation phase. Houglum (2005) identifies that there are five cardinal signs to inflammation; heat, redness, swelling, pain and loss of function. This is a normal and necessary process to healing and can take up to 2 to 3 days. The stage can be initiated by numerous events such as trauma, mechanical irritation and thermal or chemical insult. Houglum (2005, p.37) states that During inflammation, the injury is contained and stabilized and debris removed. There are two elements to the inflammatory events that occur in parallel; vascular and cellular. The vascular phase consists of close interaction between cells and chemicals, the process of chemotaxis taking place causing vascular permeability. Vascular permeability allows cells and chemicals that are in the blood stream to enter the injury site and perform their functions to heal the tissue. It is initially caused by histamine, a local hormone that is released by cells that enter the area due to which blood vessels get larger and leaker. As a result of this unwanted fluids and waste material are cleared. Histamine is a short lived hormone and its function is carried on by serotin and kinins. Kinins presence at the injury site is also short term and is followed by prostaglandin formation. There are two prostaglandins, one continuing the vascular permeability and one attracts leukocytes to the injury site. These prostaglandins stimulate repair or the damaged site and stimulate the stage into proliferation. As a result of vasodilation and vasopermeability there is an increase in f low volume, an increase in hydrostatic pressure and swelling. The other phase of the inflammation stage is cellular events where there is a migration of various cells to the injured area. Platelets release phospholipids which effectively stop the bleeding by stimulating a clotting mechanism. According to Houglum (2005, p. 38) Platelets also bind to the collagen fiber stumps that were exposed by the injury. Platelets can also release substances such as fibronectin, growth factors and fibrogen. Watson (2009) suggests that following the bleeding phase, fibrin and fibronectin form a solid layer that helps the adhesion of various cells, like a plug stopping the bleeding. As the healing stage progresses, the plug is replaced by type III collagen. Leakage from the blood vessels is stopped by the fibrin plug, which compromises their ability to remove the extra fluid from the area. However, later on fibrinolysin is released allowing drainage of excess fluid from the area. Within the first few hours of injury, white blood cells such as neutrophils, eosinophils and basophils start to remove debris from the site. As these are short lived, they are replaced by monocytes and macrophages. These exhibit a strong phagocytic activity that is responsible for the tissue debridement that takes place. Houglum (2005) argues that inflammation can become harmful if it is prolonged, further than the normal healing time. Generally an injury should be passed through to acute inflammation and then to healing. Conversely, if acute inflammation is interrupted there can be a negative effect and as a result the injury can move into chronic inflammation. Chronic inflammation will result in a pus formation consisting of dead white blood cells. Failure of the body to deal with the initial insult is where healing fails to take place. As a result of this healing by fibrosis takes place where scar tissue is formed. The goal of a sports therapist would be to facilitate inflammation but minimizing it (Houglum, 2005). This would be accomplished by applying initial first aid using the price principles. Protection via bandages and supports to the injury would be applied to reduce the likeliness of further bleeding or swelling. Brukner and Khan (2007) suggest that rest, with the use of crutches for lower limb injury and a sling for upper limb, will help reduce the metabolic requirement around the injury site. Ice can slow down nerve conduction, which slows down the rate pain gets to the spinal cord, effectively reducing the pain sensation. Ice would also increase vasospasm, reducing uncontrolled swelling around the injury. Brukner and Khan (2007) also advise that compression and elevation reduce swelling around the area and can decrease the effect of hydrostatic pressure which helps to reduce pain around the site. Hands off techniques such as active movements in a pain free range can beneficial. Inflammation takes place in an anaerobic environment. After the macrophages clean up the injury site they recruit and activate other cells that start through anaerobic respiration where lactic acid is produced. Lactic acid stimulates the next stage of tissue repair named proliferation. The third stage of soft tissue repair is proliferation, the true phase of healing, when bleeding has completely stopped. Watson (2009) suggests that it is the restoration of tissue continuity with the deposition of repair tissue. The stage of proliferation has a rapid onset of 24 to 48 hours but takes much longer to reach its peak reactivity, between 2 to 3 weeks. If the tissue is more vascular, it will take a shorter time in reaching peak proliferation production. There are two fundamental processes involved in the repair which are fibroplasia and angiogenesis. The migration of fibroblasts is principally responsible for the development of new capillaries and extracellular matrix. A production of substances made by the fibroblasts will make up a matrix of collagen, proteoglycans and elastin which are required for vital scar tissue formation and proliferation. This migration to the injured site, allows fibroblasts to lay down collagen type III. Although, the fibre structure of type III collagen is weak, it helps provide the wounds primary tensile strength. It can be easily torn if too much stress is applied. Alongside fibroplasia, a process called angiogenesis takes place. Watson (2009) states à ¢Ã¢â€š ¬Ã‚ ¦capillaries in the region of the tissue damage bud and grow towards the repair zone. Blood flow through the region is re-established, providing oxygen and nutrients while removing metabolic waste products. Oxygen is essential for many of the repair processes, but more importantly for collagen production. This process of tissue maturation continues into the remodelling phase. To facilitate the proliferation stage, a sports therapist should apply heat to increase the blood flow to the area, effectively bringing more oxygen to the injury site and allowing more collagen production. Houglum (2005) believes ultrasound promotes collagen and myofibroblast production. Ultrasound would facilitate the proliferation phase as there is an increased need of collagen and myofibroblasts. Brukner and Khan (2007) claim that proprioceptive work such as joint awareness and positional sense can help enhance general coordination which will help facilitate strength and endurance exercises required in the next stage. Nutritional support such as whey proteins and vitamin c can speed up the healing process. Various authors (Houglum, 2005 and Watson, 2009) identify that the remodelling stage normally starts at the peak of proliferation around 2-3 weeks and can last up to 18 months. Wound contraction starts and type III collagen are converted to type I, to stabilise and restore the injury site. As there is more type I collagen, it becomes more insoluble and less resistant to damage. Collagen fibres produce more cross links as fluid is reduced in the area, strengthening the structure of the scar. Eventually this cross linking becomes the major source of the scars tensile strength. The large numbers of capillaries produced in the proliferation phase are no longer needed and start to retreat. Fibroblasts migrated from the previous stage will also reduce. Visible changes can be seen, with the cellular changes taking place including the loss of scars red colour changing to white and then evening out with natural skin tone. Therapeutic interventions to facilitate the remodelling phase can be a range of exercises and deep tissue work. These can help the arrangement of collagen fibres. Houglum (2005, p.43) claims that: When collagen fibers are aligned in an organized, parallel fashion, collagen can form the greatest number of cross links and thereby possess optimal strength. In this organised arrangement, function and mobility is at its greatest degree and properly applied forces can enhance it. Khan and Scott (2009, p. 249) in their report confirm that: The benefits of loading include improved alignment of regenerating myotubes, faster and more complete regeneration, and minimisation of atrophy of surrounding myotubes. Physical stress is an important component in the development of quality tissue repair. With this in mind, resistance training can be considered. Brukner and Khan (2007) suggest that resistance training may stimulate collagen synthesis. Strength and power training such as squats, dead lifts, compounds lifts that use more than one joint will increase the strength not only in the wounded area but the overall body. Sports specific exercises and complex training can also help in this stage. Brukner and Khan (2007) identify that stretching will promote a flexible strong scar. These interventions can speed up the conversion of type III collagen fibres into type I. General factors that delay the healing process are age, protein deficiency, low vitamin c levels, steroids and NSAIDs and temperature when low. The local factors known to delay healing are a poor blood supply, adhesion to bone or other underlying tissue, continued inflammation, drying of the wound and excessive movement can restart inflammation. Bleeding, inflammation, proliferation and remodelling are the four stages of soft tissue repair that are distinct but overlapping. From a sports therapists perspective it is important we apply therapeutic intervention at the right time and the appropriate management in order to facilitate the repair process avoiding delays by entering the chronic inflammation phase. Each athlete or client has different post injury sporting goals, level of skill and degrees of competitiveness, which all influence the rehabilitation programme. Therapeutic exercise must be administered carefully without causing harm to the healing tissues if rehabilitation programs are to be successful.

Bus Transport Essay -- Economics

Bus Transport A) The nature of the competition in the bus transport market is very specific. The article suggests competition is used to keep out new entrants to the market thus maintaining market share for the larger firms, "active competition takes place between small operators or between a large and a small operator." Further evidence suggests the competition was not of substantial benefit to the consumer and only used to get one over on the firms rivals, "more services run on routes which where already reasonably well serviced." However some methods of competition showed reasonable benefits to consumers, "charged lower fares than the incumbent." Yet in the long run predatory pricing is not a good thing, as it will eventually push out competition, creating a monopoly where the price will soon go back up again. Non-price competition is lacking in the market, " difficult for suppliers to differentiate their products." As long as the price is reasonable consumers will act on which service requires them to wait for the shortest amount of time, i.e. the first bus to arrive or the most reliable service, "not prepared to wait for a later bus which maybe more comfortable." Cumulatively this type of competition in a market has negative effects, "can lead to congestion, pollution, and instability of services." Large companies that actively compete are likely to loose out in the long run due to the nature of the Kinhed demand curve theory suffering, as...

Church to Connect Essay

â€Å"Our future is not to be found in our preservation but in our investment† (19). â€Å"The best way to predict the future is to create it† (20). â€Å"Fewer people are attending church because of the diminishing influence of Christ on the church itself. † â€Å"We equated being a good citizen with being a good Christian. We lived without persecution and soon found ourselves without conviction. We didn’t lose America; we gave her away! In our panic and powerlessness we turned to political means to seek to regain what we once had through spiritual awakening . Yet as a moral majority we could not accomplish what God could through Gideon’s few† (28). â€Å"Once we were called Christians by an unbelieving world and now we call ourselves Christians and the world calls us hypocrites. Is it possible that it wasn’t the nation that was becoming dangerously secular but the church? We were neither relevant nor transcendent. We have become, in the worst of ways, religious. We are the founders of the secular nation† (29). â€Å"The church became a refuge from the world rather than a force in the world. Predictability and stability became dominant themes†¦. The gospel shifted from a church on a mission to a church that supported missions† (30). â€Å"How could we ever think that the Christian faith would be safe when its central metaphor is an instrument of death? It is not a coincidence that baptism is a water grave depicting death and resurrection. It is no less significant that the ongoing ordinance of the Lord’s Supper is a reminder of sacrifice. How did we ever develop a safe theology from such a dangerous faith? †(33) â€Å"Institutions preserve culture while movements create culture† (34). â€Å"For years the bulk of American Christians who were committed to missions could only participate through giving and praying. Today, the call to crosscultural ministry doesn’t even require going; it just requires staying with a purpose† (45). â€Å"Where once the pagan lived in the country and the danger of the city was to be Christianized; now Christians tend to live away from the cities and view the urban dweller as the true pagan† (46). â€Å"Gideon was focused on mass; God was focused on momentum† (69). â€Å"It’s hard to believe that a movement born of visionaries and dreamers would become dominantly known for its traditions and rituals† (138). â€Å"Just because a person cannot read doesn’t mean she lacks the capacity to learn. One’s present condition is not an indication of potential, but of development† (211). III. SALIENT POINTS/ANALYSIS 1. The Need for the Church to Connect with this Generation The author speaks about how in the past 40 years communities have changed dramatically yet many local churches have stayed the same. This explains the irrelevancy and bankruptcy of the church in regards to being salt and light and functioning as agents of change for culture. Even the way the gospel is communicated has to be changed if we are going to reach this present generation. One of the dramatic changes in our environment is the shift from words to images. To do church in a way that is entirely textdriven is the kiss of death. People don’t read, they simply observe. Beyond the emergence of a postliterate society, we have a culture raised on entertainment (17). As McManus states, â€Å"While not many churches perform their services in Latin today, our language, style, music, and methods are pretty much Latin to the unchurched population† (81).

6 Most Incredible Female Book Characters

6 Most Incredible Female Book Characters International Womens Day is just around the corner, so weve decided to honor the women that many of us have admired for a long time female book characters that have influenced and inspired us in one way or another. Wonderfully powerful and incredibly brilliant, here they are in the infographic below from Jo March of Little Women to Dagny Taggart of Atlas Shrugged. Weve chosen the characters that resonate with us most, so wed love to hear which ones blow you away! Featured image credit: Photo by Jaap Buitendijk  © 2010 WARNER BROS. ENTERTAINMENT INC. HARRY POTTER PUBLISHING RIGHTS (C) J.K.R. HARRY POTTER CHARACTERS, NAMES AND RELATED